How to Improve Your Business Online Reputation

Today, managing and improving your online reputation has become essential. This is due to the advent of Google Search and the ability of anyone to look for you online and find out information about your company and your personal life.

Even if there is something out there that you don’t want people to dwell on, you can make it better. It takes a little bit of work but it can be done. In fact, everyone who wants to be known online should be doing these things.

Monitor the Buzz

People are talking about you. You can use Google Alerts and other online apps to monitor your business name, personal name, product names and more to know what is being said about you online.

Listen to Your Customers

So many business owners conduct surveys, read their online buzz, check out rating sites and so forth but never really listen. It’s important to show your audience by your actions that you’re listening.

Respond Quickly

When a customer has an issue or complains about you online, always respond quickly to the complaint. Even on social media, if you don’t answer a complaint they’ll see you as providing poor customer service regardless of whether you planned to provide customer service there or not.

Remain Positive

No matter what a customer, client, or review says, it’s imperative that you never allow negativity to take over. Stay positive and try to read between the vitriol. A good tip is to copy and paste their complaint or reviews into a word document, then delete anything that takes away from the complaint. Then only answer to the complaint.

Apologize

Even though business owners know that sometimes customers are wrong, in public they are right. You must apologize to them in public and offer to make it better. It’s the only way that you can regain the confidence and trust of the public. Better yet, ask the customer what you can do to make it better and you might be surprised at how little it takes.

Solicit Reviews

When you send information to your buyers in a follow up, always ask for positive reviews and give them the link of the place you want the review to be posted. This will help increase the positive and counteract any negative reviews that might exist.

Avoid Making Social Media Mistakes

Sounds easier than done, but all this means is you need to think twice about anything you put on social media, positive or negative. Even innocent jokes can get you into trouble if you don’t know your audience well enough.

Don’t Neglect Your Accounts

Once you have a social media account, do not allow it to remain dormant. Keep it updated on a regular basis – at least once a week personally, and if you enact some smart automation it will appear that you’re more active.

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What Is A Good Niche For Internet Marketing

Selecting your niche is the most important first step for any content creator. You want your audience to view you as an authority on the topic, so being specialized helps a lot. But which niche should you pick? That’s what this article will help you find out.

Not having a niche, will keep your audience very confused about what it is that you’re actually doing. If you keep your audience confused nobody will buy from you. Just think of the niche you select today as your future audience, who will be the people you will want to talk to, market to and sell to.

From my past experiences after blogging in numerous different niches, I can definitely say: The idea of a best niche is an illusion. The article adds up some of the most beneficial niches are evergreen ones which include health, wealth and relationship.

These niches will never dry out as long as humans exist, the products and services in these niches will be forever in demand. But if your focus is just on an evergreen niche, you’re focusing on the wrong thing.

There is an exception to evergreen niches – The Entertainment niche.

Consider gaming as an example, with kids earning thousands every month without even selling anything, just through advertising fees.

This article will help you in finding the right niche for you. Selecting a niche is not as easy as choosing what to eat for breakfast, it’s really a big decision.There are no quick fixes and overnight successes in any niche, you have to work behind it to make it successful.

The article highlights why people start blaming their niche when the going gets tough and when they do not see any positive results. The most repeated mistake people do is that they focus on broader niches.

Health, Fitness and weight training are examples of broader niches. Try picking out as many sub – niches as you can. For Example: Exercises only using dumbbells is a really good and specific niche.

The niche you select must be as specific as possible, a niche that you don’t mind researching daily and it must have products to review. Research your niche daily by reading blog posts/ articles, watching videos and following social media accounts. People mostly buy from experts in their niche and not from discouraged hobbyists.

So when you establish a niche you have to come up with lots of good content so that you are recognized as an authority in your sub-sub-sub-niche.

It has been proven that product reviews are the best method to make sales. This is mostly applicable to affiliate marketing.

Some key points to follow to be successful in any niche:

Try picking something very, very specific that generates interest among the audience.
Develop a personal interest and research daily to be up to date in your niche.
Generate a lot of free content for the selected sub-niche to reach expert status.
Create product reviews consistently to succeed in affiliate marketing as well.

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Vinith Blogs – Google Algorithm Updates

What is the Google Algorithm?
PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results. Google introduces changes to its ranking algorithm almost every year.

In previous years Google made a small update to its algorithm. Now Google makes thousand of updates every year.

Google rolls out most of the changes are minor, sometimes rolls out major algorithm updates such as Panda, Top Heavy, Penguin, Pirate, Hummingbird, Pigeon, Possum, Mobile that significantly impact the SERPs.

1. Google Panda:

Launch date: February 2011

Risk: low-quality content, plagiarized or thin content.

In February 2011, Google roll out the first updates called Google Panda. It means to reduce the low-quality content, thin content in the search results, and to return unique, compelling content. Panda is updated every time by the Google.

2. Google Penguin:

Launch date: April 2012

Risk: Spammy or irrelevant links, Paid links.

In April 2012, Google introduced the Penguin update to remove bad links or irrelevant links. when paid links are available, the website will be penalized. When a new Penguin Update is released, sites that have taken action to remove bad links (using the Google disavow links tool).

3. Google Pirates:

Launch date: August 2012

Risk: Copy contents, Copyright infringement reports.

In August 2012, Google released the Pirate update algorithmic changes that penalized sites frequently accused of piracy. The reason for the pirate updates was to penalize sites with repeat copyright violations, as filed through Google’s DMCA (Digital Millennium Copyright Act) system.

4. Google Hummingbird:

Launch date: August 2013

Risk: Keyword stuffing; low-quality content.

In August 2013, Google released the Hummingbird update to produce more relevant search results by better understanding the conversations and meaning behind queries. While synonyms relevant keywords continue to be important, Carefully research related searches and co-occurring terms.

5. Google Pigeon:

Launch date: July 2014

Risk: Poorly optimized pages.

In July 2014, Google released the Pigeon update to provide high quality, relevant local search results. A good starting point is running an on-page analysis with WebSite Auditor. The tool’s dashboard will give you a good idea about which aspects of on-page optimization.

6. Google Mobile (Mobilegedion):

Launch date: April 2015

Risk: Poor mobile compatibility.

In April 2015, Google released a new mobile-friendly ranking algorithm. Google’s Mobile Update (Mobilegeddon) ensures that mobile-friendly pages rank at the top of mobile search while pages not responsive for mobiles it will down-ranked from the search engine result page and your website is not optimized for mobile traffic.

7. RankBrain:

Launch date: October 2015

Risk: Poor user experience, Lack of query-specific relevance features.

In October 2015, Google released the RankBrain update is a machine learning where a computer teaches itself how to do something, that helps Google process some of its more relevant search results. Keep an eye on your website or blogs user experience factors in Google Analytics, particularly Bounce Rate and Session Duration.

8. Possum:

Launch date: September 2016

Risk: Tense competition in your target location.

In September 2016, Google released a new algorithm Possum to update the local search results for Google Maps, searcher’s location, and the business address. To deliver better, more diverse results based on the location and the address.

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Top 4 Digital Marketing Trends in 2021

If you are an experienced digital marketer, you may want to stay tuned to digital marketing trends. This is important for professionals who want to continue to improve their skills. Every year, many changes are taking place in the world of digital marketing. Therefore, you must have a solid knowledge of algorithms and other features if you want to launch effective marketing campaigns. In this article, we are going to talk about some digital marketing trends in 2021. Read on to find out more.

1. Chatbots

This year, chatbots are among the top digital marketing trends. Basically, this is a technology that is powered by artificial intelligence. This allows customers to chat with the bot to get answers to some common questions.

As a business owner, you can use this feature to engage with your clients and customers. Since several visitors may visit your website simultaneously, you can benefit from this technology as it can chat with hundreds of customers at the same time. In other words, chatbots can work 24/7 without costing any amount.

2. YouTube Shorts

Recently, YouTube launched another great feature known as “Shorts”. Basically, it shares a lot of similarities with Instagram Reels. The idea is to create a video that’s around 15 seconds in length.

This type of short-form video is increasing in popularity day by day. This feature is an ideal choice if you already have a lot of subscribers on YouTube. For others, they will have to wait until their channel grows to be eligible for YouTube Shorts.

3. Voice Search Optimization

According to a research study, around half of teenagers of today use voice search on a daily basis. This can give you a pretty good idea of the popularity of voice search in the future.

Google claims that its systems have achieved up to 95% accuracy when it comes to voice search. According to another prediction, half of all online shopping is going to be done through voice search by 2022. This provides lucrative opportunities for digital marketers. Therefore, it is important that you optimize your website for Easy Voice search.

4. AI in Marketing

According to the news, Artificial Intelligence is going to control several aspects of your life down the road. Therefore, we can say that big changes are going to take place in the future. Today, 6 out of 10 internet users interact with artificial intelligence chatbots to get answers to their queries on many apps and websites.

As a matter of fact, most of the content on social media platforms is categorized based on AI to make sure users remain engaged. Therefore, it is a great idea to make artificial intelligence part of your tools.

Long story short, these are some of the latest digital trends that you must be aware of if you are unaware of these stands or you may not be able to compete with your competitors. Therefore we suggest that you consider this article and update your skills accordingly.

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Low Back Pain Can Impair Balance

Many people with balance problems may not associate chronic lower back pain as a contributor to their impaired balance. This article will discuss the correlation between back discomfort and steadiness on one’s feet. It will also introduce recent research about how treatment of the back can actually help improve stability.

Back discomfort is ubiquitous. It is known that 80% of all people in the United States will have had a significant episode of lower back pain by age 40. Some back problems are acute, which means it occurs once and then disappears. However, others back conditions are what are called chronic. Chronic conditions are those that are constant or are ones that recur very frequently.

Painful chronic back conditions tend to cause people to react so as to protect and guard their pain. As a practicing chiropractor of over 36 years, I often have people come into my office who are suffering with pain of the back who say they are: “crooked, twisted, kinked or bent.” In essence, what they are telling me is that they are walking and standing with an abnormal posture. This is because their body is guarding and compensating for their painful back. We’ve all seen people who are hunched forward at the waist or are leaning to one side because of their back problem.

Our normal balance is a product of several factors. Our eyes and the balance mechanism of our ears send messages to the brain to help with normal equilibrium. We all know that if we close our eyes, we are more unsteady. Likewise, if our head is submerged in cold water at a pool or lake it can affect the ears mechanism of balance and cause us to have temporary balance problems.

Another factor that provides balance information to our brain is sensory information from nerve endings in all of our joints. The word “proprioception” is a term that describes the body’s ability to sense movement and balance. The joints of our feet, hips and pelvis and lower back are especially significant in helping our brain process information that leads to proper balance. If these joints are injured, proprioception problems may occur. Since chronic pain of the back can cause impaired proprioception, these people are more likely to be unsteady on their feet and significantly more at risk for falls.

A scientific study in the journal Frontiers In Neurology, December 2020 noted that examination of 151 adults of varying ages with or without chronic lower back pain revealed that chronic back problems and advancing age are risk factors for reduced proprioception.

Fortunately, doctors of chiropractic are trained to diagnose and treat these disorders. Often, a chiropractor can help relieve back discomfort by realigning malpositioned spinal vertebrae and pelvic bones. Once the joints of the lower back are in proper alignment normal proprioception can occur and people feel a significant improvement in their balance. Chiropractors are specialists trained to treat physical, mechanical alignment problems of the spine and pelvis. Most patients who go to chiropractors find that having chiropractic treatment is a safe, pleasant experience because it corrects the spinal misalignment, relieves lower back pain and can help achieve improved or normal balance.

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Cool Benefits Why Hiring Custom Home Builder Is Best Fit Source

Are you planning to schedule a building in the upcoming months? building requires pre-planning of everything to carry the project smooth and hassle-free. Obviously, who doesn’t love to have a unique and best custom home? Make sure you invest in the right Custom Builder Canberra company to make your home building worthy and durable. Buying a readymade home is the common thing that every single person does nowadays but building the dream home from scratch is an art and a custom home building project gives stunning results. A unique home attracts the best buyer for your home if you wish to sell the house in the future. The returns a great resale value as compared to normal homes.

Keep Reading The Blog To Know The Cool Benefits Of Hiring A Custom Builder!
1) Creating stunning home designs

The reputed home builder will always come with a portfolio and other custom designs that will help you to pick the best designs for your home building project. Some homeowners might not have an idea from where to start the custom home building project but with the experienced, it will be easy to choose the design that fits best similar to your dream home. Also, it offers the opportunities to modify the plan flexibly according to the project changes.

2) No compromise with the home building

With the right company, you don’t have to compromise on anything. You can easily edit and modify the plan and designs with the ongoing project. So, with a custom home builder, you will have the complete right and freedom to change the designs and other features anytime. So, it reduces a lot of stress and other things because custom builder mainly handles everything related to a project and doesn’t process further without your permission.

3) Cost-effective service

Custom home building is cheaper as compared to paying the price for the readymade house. In custom building, you only pay for the service you use. It depends on individual choice because some people just want to have a classy home without any luxurious designs and facilities. So, with custom home building, you can plan your construction project however you want. You can get a separate estimate of the total price of the home building project.

4) Offers flexible financing options

By hiring custom home builders, you can have flexible payment options and as a buyer, you can easily negotiate the price with a comfortable mortgage rate. Many custom home builders offer season offers and cash incentives to attract buyers and go for home construction. It might have a larger down payment but you can easily maintain to negotiate the best reliable price according to your home building project.

Winding-up: Above are just some benefits of hiring a custom home builder, according to the seasonal offer and the company you hire, you can still have the benefit of various other things. Choose the Custom Builder Canberra that understands your requirement clearly and make the dream home project come true.

Akshar ACT Home is widely regarded as Canberra’s premier sloping block builder and Custom Home Builder Canberra. You already know that we have the best services if you are looking for a precise solution for your home that is being built on a slope.

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Tips For Making A Serious Income Through Affiliate Marketing Programs

Knowing how to start affiliate marketing can be daunting at first, however it can pay off in the long run. It takes patience and a wealth of knowledge to get started on the right foot. This article will provide specific tips and hints on how to make the most out of affiliate marketing.

If you find the website of the product owners not very well done, you can easily find affiliate link cloaker tools. These programs allow you to link any page from the company’s website. Link your audience directly to the page where they can buy the product if your own website provides enough content.

Look for websites with good sales. If their rate of buyers is less than one percent, you may want to reconsider working with them. You get paid if people buy, and if people aren’t buying from the website, it will not matter how many customers you send them. This ratio is an important one to consider when searching for affiliates.

Good affiliates are those that communicate with their partners. Beyond automated systems, FAQ pages and resource databases, an affiliate that offers rapid person-to-person conversation is going to be much easier to work with. Webmasters should recognize the value of such individual communication. An affiliate that responds immediately and personally to questions will ultimately be a better partner than one that is hard to communicate with.

Do not panic if you see sales conversions numbers that are only around 1%. If you’re holding out for higher than that as an affiliate, you may be holding out indefinitely. One out of every 100 visitors turning into a customer, is actually a great conversion rate for most products, especially with larger, more popular services that receive thousands of visitors per day.

Look for affiliate programs that offer high commission rates. Some programs offer 100% or higher commission on the products they sell through you. Don’t dismiss items like this as scams. These programs end up making more money through the follow up sales so it’s worth it to them to pay out high commissions in order to gain a new customer for the long term.

Before signing up for any affiliate program, see if the program has a reputation for what is called “commission shaving.” Some dishonest affiliates “shave” commissions, which is affiliate marketing jargon for not crediting all sales that were referred by your affiliate ID. This is an inexact science since you depend on the company to accurately report this data, but it is possible to note suspicious activity.

In affiliate marketing, just as in other things in life, there is no substitute for hands-on experience. Therefore, I recommend strongly that you try the product yourself. If you cannot (not everyone is in a position to touch a Leica M9 or a Ferrari), then research the item. Read reviews. Even better, ask end users — preferably those who have actually bought the product — about their experience. User forums are extremely helpful. Finally, ask yourself, “Would I be happy with this?”

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God Is Inviting You to the Secret Place

“He shall call on Me, and I will answer Him; I will be with Him in trouble; I will deliver Him, and honor Him.
With long life I will satisfy him, and show him My salvation.” (Psalm 91:15-16 MKJV).

Introduction

God has invited you to come to the secret place to spend time with Him. Time spent with Him in prayer or fellowship is worth it. Prayer releases transforming power. This lesson is mainly directed to you as an individual believer. “But you, when you pray, enter into your room. And shutting your door, pray to your Father in secret; and your Father who sees in secret shall reward you openly.” (Matthew 6:6).

In this lesson, we shall look at the requirements for entering the secret place with the Lord:

1. Have the right motive

“And when you pray, you shall not be like the hypocrites. For they love to pray standing in the synagogues and in the corners of the streets, so that they may be seen by men. Truly I say to you, they have their reward.” (Matthew 6:5).

When you approach the presence of the Lord, ensure that your motives are good. Jesus said the hypocrites love to pray. But their purpose is to be seen and heard by people. That is why they used to stand in strategic places. The Lord said by so doing, they received their reward.

You are, therefore, encouraged to go to enter your room and close the door. God, your Father hears and sees in secret, and He then rewards openly. So, ensure that the motive for prayer is right. God rewards those who pray with pure motives.

May God grant the desires of your heart as you pray in the secret plan, in Jesus Name!

2. Have a right relationship with God as your Father

“For what father of you, if the son asks for bread, will he give him a stone? Or if he asks for a fish, will he give him a snake for a fish? Or if he shall ask for an egg, will he give him a scorpion? If you then, being evil, know how to give good gifts to your children, how much more shall your heavenly Father give the Holy Spirit to those who ask Him?” (Luke 11:11-13).

You serve a great loving God who is a Father to us. Go to Him as a child goes to a loving father. The principle here is that a father gives good gifts to his children when they ask. God wants you to be happy. So, if you ask something from Him, he will grant your request. He is better than the earthly fathers who also give good gifts to their children.

God, your Father wants to give good things to you. Allow Him, therefore, to be a father to you. Humble yourself and approach Him as a child approaches his father. God gives only good gifts. If some thing bad happens to you, never say God has given it to you. He gives only good gifts. He is a loving Father. If you had a bad experience with your earthly father, never likens your father to God.

May you experience the deep love of God as your Father in Jesus Christ Name!

3. Fully trust in the Lord

“I, even I, will call to God, and Jehovah will save me. Evening and morning, and at noon, I will pray and cry aloud; and He shall hear my voice.” (Psalm 55:16-17).

Child of God, develop a real trust in God. The Psamist declares his trust in the Lord. He says he is going to call to God and he knows God will save him. It is a wonderful experience to just know within you that when you call upon the Lord, He shall hear and He shall save you.

Develop that trust Child of God. The Lord wants to hear from you. The Psamist says he shall call upon the Lord three times a day. How many times do you fellowship with the Lord? Do you enjoy talking to Him? Make it a habit to fellowship with Him. Spend time with God in the secret place.

I do not know what is troubling you today. The Psamist says he will pry and cry aloud and he knows the Lord is going to hear him. The Master will always hear your cries child of God.

May all your tears be wiped out from your eyes right now, in Jesus Name!

4. Dispense false fronts

“But He answered and said to them, Well has Isaiah prophesied of you hypocrites, as it is written, “This people honors Me with their lips, but their heart is far from Me. However, they worship Me in vain, teaching for doctrines the commandments of men.” (Mark 7:6-7).

Here we learn from the Gospel of Mark that God wants you to be true to Him. That is what He expects as you meet with Him in the secret place. Honour God with your heart not just lips. Deal with false pretences.
Love the Lord your God with all your heart. He cares deeply about you. He is a God of your heart.
May the Lord grant you the strength to be always true before Him, in Jesus Name!

Conclusion

God has called you to fellowship in the secret place. He has called you to prayer. After all, that is the reason He created you. For things to go right as you meet with the Lord; ensure you have the right motives, have a father-son/daughter relationship, trust God, and dispense false fronts.
That way, you shall have a great experience with God, your Father and the Creator of the universe.

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Discover The Secrets Of Internet Article Marketing

In the competitive genre of article marketing, a tactic that may have worked last year could be dead or currently dying on the vine this year. That’s why you should always seek out the latest, up-to-the-minute tips and tricks when dealing with article marketing. This article covers a range of useful and current tips that are guaranteed to not be outdated.

Always remember the audience and create content that relates to them. Entice readers to the site by providing relevant articles. Try to understand what types of readers visit the websites and give them the information that is important to them. Design inviting content that is tailored to individual readers. If the content peaks their interests, then they are more likely to continue exploring the site.

When marketing your site on the Internet, it is important that you do not create a lot of irrelevant articles full of various links back to your particular site or blog. Not only will this turn most readers off instantly, but most directories will outright ban you from using their services again.

Avoid publishing one article under multiple URLs on your site. This can diminish your site’s value quickly because Google often looks at the quality and number of links when deciding where a page will be ranked. Referencing a piece with several tags is fine as long as they all end up pointing to the same URL.

If you have a lot of articles on a single topic, try combining them into an eBook. You can most likely splice them together without much effort and creating an eBook isn’t a hard task at all. Best of all, you can then sell that eBook and have profits coming from that, as well as, the individual articles.

The articles employed in article marketing should be written in a style suitable for online reading, which means keeping paragraphs short. The online reader’s eye tends to get lost in long, chunky paragraphs, so the ideal online article is broken up into short, punchy paragraphs that are easy to grasp and understand.

Writing can be a good way to earn income for ones personal finances. Using the internet to sell ones writing such as how to guides or short stories can produce a return for a low to free start up costs. One can also take things they may have already wrote for school or fun to save time.

Let people sign up to read your articles. Having a subscription service is a great way to keep your readers informed when you put out a new article. Allow them to sign up to get an email alert each time you publish new material and you know they will return with each email.

Finding outdated and useless information is very common via the internet. When you’re ready to start up your article marketing campaign and are ready to achieve in the world of web business, make sure you’re using the tips listed here to help guide your every step. With the right advice, you could be earning big in no time.

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5 Benefits of Hiring a Good Digital Marketing Agency

If you are the owner of a business, chances are that you already are aware of the importance of digital marketing for your business. Therefore, you may want to work with a good digital marketing agency, especially if you don’t have the time to run this type of campaign. In this article, we are going to take a look at some of the common benefits of working with a digital marketing agency. Read on to find out more.

1. Follow the Latest Trends

If you want to achieve success, you must always stay tuned to new tactics, strategies, search algorithm updates, and other things like this. Since you are not an expert in this field, we suggest that you hire the services of an expert. This is where the role of a digital marketing agency comes.

Besides, digital marketing covers several aspects, such as social media, paid ads, content, video, search Engine Optimisation, email marketing, and social media, just to name a few. There is a long list of strategies that you must consider. Therefore, it is important to hire a good service provider.

2. Reliability and Accountability

Good marketing agencies offer accountability and reliability. A reliable digital marketing agency will discuss all the matters with you in order to put together an updated strategy. These service providers are trustworthy and follow the best strategies.

As far as accountability is concerned, you are looking for a service provider who you can hold responsible for the campaigns they are going to run. For example, if you are not getting your desired results, you can get answers from the service provider.

3. Growing your In-House Marketing Team

If you already have your in-house marketing team, you can extend this team by hiring the services of a digital marketing agency. This is even more beneficial if you have a small business to run. This can help you save a lot of money as you don’t have to pay a monthly salary to the agency. You will just pay them temporarily for the services you are going to.

4. Focusing on other Business Matters

If you hire a digital agency for your marketing campaign, you can focus on other important matters of your business. Therefore, you will have plenty of time to manage your business if you hire a reliable, experienced, and accountable team of online marketers.

5. Using Advanced Tools

Digital marketers use a number of amazing tools for their work. With these tools, these professionals can get a deeper insight into your search engine rank, search visibility, and customers. But you cannot just invest in these tools as they will cost you a lot of money.

In this case, it makes sense to pay a digital SEO agency. This can help you save a lot of money as you won’t need to purchase expensive tools.

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